10 Ways To Start A Clothing Business, Suitable For Beginners!
Do you know why the clothing business opportunity is always big and always there?
Because, clothing is one of the basic human
needs, so the potential for getting sales will continue to exist; both of
different ages and genders.
What exactly is the right step to start a
clothing business? Check out the review of the 10 right steps to start a
clothing business below.
1. Identify the Needs of the Clothing
Business Market
A clothing business will not be successful
if it does not yet have a clear market identification. Think about what kind of
products the market will be targeting today and in the future. For example, you
will meet your hobby clothing needs such as clothes for cycling, jogging, or
swimming. You can also target more common markets such as t-shirts, hoodies,
shirts, women's blouses, women's t-shirts, or unisex clothing.
2. Create a Business Plan
A good business plan will determine where
your business is going in the future.
Can you target your products to only be
sold in your residential area, or to the Jabodetabek area? Or are you going to
market all the way out of town, or even abroad?
You also have to determine whether your
business will later grow into a company as big as H&M or Zara, or you will
become a premium boutique like SoHo.
3. Identifying Target Consumers
Determine who the people or categories of
consumers will buy and visit your clothing business. This step is also still in
line with the stages of identifying market needs. For example, you sell clothes
to generation Z, or millennials, who prioritize style.
You can also target those who are
middle-aged, with higher purchasing power, but not too bothered by the model or
color of the clothes.
4. Determine the Design Style of Clothing
Business Products
The more attractive a clothing design is,
the greater the possibility of attracting the attention of buyers. There are
many types of designs that you can choose from. Among them are the following:
- Casual. Clothing design type for daily activities.
- Preppy. Elegant early 19th century vintage fashion style.
- Bohemian. Eccentric style with gipsy, ethnic, vintage, and hippy themes.
- Formal. Type of clothing design that seems professional and neat. For example, shirts, pants and skirts, blazers, suits, and vests.
- Sporty. A design style that is comfortable to use when exercising, but can also be worn to relax.
5. Finding a Production Factory
The next step that is also important in
starting a clothing business is to cooperate with a factory or tailor. They
will later be responsible for finding materials, cutting, measuring and sewing
all existing clothing materials, according to your design. If you are going to
open a clothing business on a large scale, you can look for it in the data of
the Ministry of Industry. For example, such as the Apparel Industry in Batang,
Infashion in Bali, or Iskandar Senjaya in Bandung.
6. Create Your Clothing Business Name and
Logo
Names and logos are very important as an
identity that distinguishes your clothing business and others. There are
several logo styles that you can use, including:
Word Mark
Pictorial
Ever seen the Puma, Twitter or Apple logo? All of these brands use pictorial logo types.
Abstract Images
Abstract images can also be used as logos from your clothing business name. Examples of businesses that use this type are Pertamina, Adidas, Nike, Indosat, and Pepsi.
Letter-Shaped
If you pay attention to the logos of big brands such as Hewlett Packard, Suzuki, Adobe, and Unilever, you will realize that they only use letters as their logos.
Character
The main distinctive feature of the character logo is the mascot. Examples that are easy for you to see are KFC, Starbucks, and HokBen. The examples above do consist of various different industries, but can be used as inspiration for what kind of logo you will make for your business.
7. Determine a Promotion Strategy
There are many promotional strategies that
you can do. Strategy can be divided into two main ways, namely offline and
online.
- Offline promotion. Disseminate brochures, pamphlets, banners, and advertise in the mass media.
- Online promotion. Promote using the internet such as creating social media posts, advertising in marketplaces, Google Ads, or other online forums.
8. Determine the Location of the Clothing
Business
Location is an important factor for the
success of a clothing business. Even though you focus on online business, a
strategic location point can help the flow of shipping goods from seller to
courier.
Look for the location of a store, factory,
or warehouse that can make it easier for you to run a business.
For example, near the main street that is
not too crowded, shophouses in the suburbs, or renting a place in a shopping
center.
9. Who Runs Operational Activities
Regarding who runs a daily business, there
are two main choices that you can choose from.
First, you yourself intervene to take care
of the business. Second, you leave it to others.
If you are going to handle your own
business directly then you must be ready to learn many things. Starting from
bookkeeping, supply, to serving buyers.
The second way is that you hire a store
manager, who will later recruit other necessary staff such as admins,
accountants, cashier staff, to staff in the buyer service department.
10. Sell Your Products
Planning will not go without execution. At
this stage, in order for your clothing business to run well, then you must
start selling your products.
Perform the following steps:
- Set the price of your clothing products
- Advertise your business
- Sell it in the store you have, either offline or online
- Launch promotional programs
- Pack the product well
- Deliver the product safely, reaching the hands of the customer
- Handle any complaints that exist
- Do regular monthly or annual evaluations of your business
. . .
Those are some of the preparations and steps you need to do when starting a clothing business.
Good luck!
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