4 Powerful Ways to Attract The Attention of New Consumers of Your Business

Starting a business certainly cannot be successful in one night. There are ups and downs in building a successful business, one of which is customer problems, especially for businesses that are still new.

Consumers are certainly an important point in a business or business because without consumers, your product cannot have a selling point. Therefore, having loyal customers is quite a challenge.

Do you want to do business or own a business you just started? Do you already have loyal customers?

If not, seek the attention of your new consumers in the ways below to make your business grow!

How to Find New Consumer Attention

These are tips and tricks so that you can get new consumers who are interested in your business or business so that your business is getting ahead.

1. Digital Marketing

In advanced times like this, the way to get customers in your business is to maximize digital marketing. You can do this by using social media to promote your business.

Currently, social media users in Indonesia have reached up to 170 million people. With this in mind, you can seek the attention of new consumers by using the help of the internet.

Create unique content about your business and upload the content to various social media such as Instagram, Facebook, Tiktok, Twitter, and so on. Make sure your content is attractive and original so that it can attract the attention of customers.

Not only creating content, you can also use services to optimize searches through the internet about the business you have. You can find this service by contacting a digital agency.

In addition to these methods, you can also do digital marketing by working with influencers who have a large following. Make sure you choose influencers that suit the business you have.

2. Discount Promo

The second way you can do to have a lot of consumers is to hold discount promos. By providing discounts or discounts, new consumers will be interested in the products you have because the price becomes cheaper. 

You can give a 50% discount or a Buy 1 Get 2 promo on the first day of launching.

Another idea that you can also try is to give discounts on Fridays or Fridays, discounts for pregnant women, discounts for those who are having birthdays, or other discounts according to your target market.

3. Networking and Cooperation

Another way to find the attention of new consumers to make your business famous is to have a wide network.

For example, you can tell this business to friends in your environment so that they will support the business you are running.

In this way, if many of your friends know your efforts, then they can also give this information to their other friends.

This method can make your business grow. Therefore, increase your connections by meeting new people.

Not only connections or acquaintances, you can also build cooperation to be able to get consumers.

The trick is to take part in activities that are being held in your city. That way, there will be a mutual relationship that can be mutually beneficial.

If you have more budget, you can provide sponsorship for the event or activity so that the event organizer can also provide feedback by promoting the business you have.

For this method, it's quite a tricky because you have to make sure that the events you participate in match your business's target market.

For example, you have a coffee business, then you can participate in a latte art competition that is still in accordance with your business field.

4. Giveaway

The last way to find the attention of new consumers is to hold a giveaway. Giveaway is an event to give gifts to customers such as free vouchers, discount promos, or other prizes.

You can hold a giveaway easily through your social media accounts. Make an interesting and easy quiz so that more and more people will follow it.

Not only that, in this way you can also increase the number of followers of your social media accounts by providing requirements to follow your account.

The right time to hold this giveaway is when you are just opening for your business, first birthday, or on the anniversary of a big day such as independence and so on.

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