22 Popular Product Trends in 2022 That Could Be Business Opportunities
To succeed in business, you need three things: the best products to sell, their marketing skills, and the drive to succeed.
As a businessman, you need to continue to learn, do research, and prepare for success.
2022 is the right time for you to take concrete actions.
This is the year you should spend testing new products, creating new ads, and creating new markets.
It's time to start applying everything you've learned over the past year.
We have compiled 22 lists of products that are trending throughout 2022 using Google Trends as a reference, so you can consider their sales.
The data was collected on January 10, 2022 using the last 5-year interval.
Arbitrary?
Check out the following list!
1. Dumbbell
One of the popular product trends in 2022 is sports equipment at home.
Well, dumbbells are one of them.
From the results of research through Google Trends in the last five years, especially in early 2022, Dumbbell has experienced a significant increase.
Dumbbells themselves, including sports equipment for lifting weights that are easy to use and do not take up space.
Maybe that's the reason why this product tool is a popular trend compared to others.
In fact, many people have started doing home workout routines since the pandemic.
Dumbbells usually consist of a wide variety of weights, ranging from 1kg to 30 kg.
Of course, as a businessman, to make it more optimal, you can offer dumbbells with various weight variants.
2. Shapewear
This popular product trend is related to the appearance of the body, namely Shapewear.
When viewed from the results of the Google Trends analysis, Shapewear has experienced a significant increase in disbursement, especially in early 2022.
Hence, making this product one of the sales ideas can be an option.
Shapewear itself, is a product that is in great demand by women to support their appearance so as to make them more confident.
There are many shapewear products that you can offer as a businessman, such as:
- Bodysuit: it looks like a swimsuit and is useful for forming whole-length parts of the body. Used as underwear.
- High-waist: shape it as pants to help cover the fat on the abdomen, which is usually a problem for women especially in mature age.
3. Sport Bra
Another product that has become a popular trend in 2022 is still related to women, namely sports bras.
Sport bra itself, is a type of clothing that is commonly used for sports.
The reason why this product has become popular, may be because of the increase in home workout enthusiasts during the pandemic.
To be more effective, in addition to offering a sports bra, you can also sell other companions such as leggings, sports T-shirts, gym pants to yoga pants.
Don't forget to do social media marketing on Instagram or TikTok.
You can use the services of fitness influencers, who are actively sharing content about a healthy lifestyle.
4. Drinking Bottle
Furthermore, it turns out that drinking bottles are also a popular product trend in 2022.
This is likely based on the fact that the more people come here, the more people are aware of the large amount of plastic waste, one of which is from single-use packaging bottles.
By using a reusable drinking bottle that can be used many times, it can certainly reduce waste.
Not only that, the activity of bringing your own drink can also make it more economical and healthier because you bring your own water from home, so you don't have to buy it outside.
To make it more attractive, you can offer custom drinking bottles, the design of which comes from the consumers themselves.
In addition, if you already have more capital later, you can also offer the custom drinking bottle manufacturing service to certain companies.
Usually, there are also many companies that want to make drinking bottles with their company name designs as souvenirs.
5. Vacuum Cleaner
If usually many people only rely on brooms to clean the house, it turns out that now many are looking for vacuum cleaner products.
Not without reason, there is an increase in searches in this product, because indeed now many people spend more time at home.
Of course, that way, many people want their homes to stay clean, especially from the dust.
To clean the dust, it is usually a bit difficult if only with a broom, therefore a vacuum cleaner is a solution.
Not only that, now there are also vacuum cleaners that are portable without electricity and have many functions, you know, such as being able to clean water spills, to cat hair that sticks tightly to furry carpets.
One of the famous pioneers of portable vacuum cleaners is the Dyson brand.
Although the price is expensive, who can it turn out that many also look at this brand, and make it a grocery wishlist.
6. Bed Cover
Still related to the house, especially the room section.
Yup, the trend of this popular product has indeed increased, especially during the pandemic.
When people spend a lot of time at home, it is not uncommon for them to make over the room.
One easy way to do this is to buy a new bed sheet or bed cover.
Especially now, many Korean-style bed sheets or aesthetic bed covers are being discussed.
To be more effective, you can offer not only bed covers, but also bed linen and pillowcases.
In addition, it will be more interesting if you also offer a custom system where consumers can make bed covers with their own designs.
7. Folding Chair
You can offer this product if you want to focus on selling home appliances.
The rise of people who adapt the Work from Home work system, makes chairs, especially folding chairs, become online selling products that sell well in the market.
Folding chairs are widely enjoyed because of their flexible use, which can allow people to work while sitting anywhere.
8. Seat Cushions
Just like folding chairs, seat cushions are also a trending product in 2022.
The reason is, this product can be an alternative to stay comfortable using a chair when required to sit for a long time.
There are so many in ecommerce that sell chair cushions, and they are usually sold in wholesale.
You can use it to become a supplier, and resell it.
Determine the price of the product correctly, so that it is not too expensive in the market but still gets a profit.
9. Portable Table
The rise of working with a remote system or working in places other than in the office, makes many people able to spend a lot of time in front of a laptop flexibly, anytime anywhere.
For a freelancer, the presence of a folding table for a laptop will help them not get sore so that work will be more effective.
10. Local Skincare
Skincare, especially from local brands, has experienced a high increase in disbursements recently.
No wonder, because the emergence of local skincare brands is indeed quite crowded in the market.
In addition, the quality they offer is also not inferior to outside brands.
Moreover, because the products are local, they are certainly more adapted to the skin conditions of Indonesians.
Many local skincare brands are widely discussed, such as Avoskin, Somethinc, MS. Glow, Elsheskin and others.
In order to be able to market these popular skincare products, you can become a dropshipper or reseller of these products.
Then, you can re-market it by making the margin difference a profit.
11. Sunscreen
There are so many types of skincare, well one of the products that is popule and trending is sunscreen.
If you want to sell skincare more specifically, sunscreen products can be an option.
Sunscreen itself can be popular because Indonesia is a tropical country where there is always a sun.
Of course, for people who often go out of the house, sunscreen is important to use to protect the skin from the dangers of sunlight.
Sunscreen itself consists of Physical Suncreen and Chemical Sunscreen.
Well, you can offer both to consumers, so they can also have many options to use according to compatibility.
12. Hoodie
The next popular product comes from the clothing category, namely Hoodie.
The hoodie itself is a sweater that has a hat to cover the head.
It is likely that it could be the reason for the popularity of hoodies, because in this pandemic era public transportation recommends passengers to use long sleeves.
Well, a hoodie is a practical thing because besides being able to be used to cover the body, it can also cover hair.
Hoodies themselves now come from many local brands whose quality is not inferior to well-known brands abroad.
If you want to try marketing a hoodie, there are many sellers who provide a wholesale purchase system for those of you who want to become resellers.
13. Playmat
This product is specifically for parents who have just had a baby, or to anyone who wants to give gifts to newborns.
Playmat itself is a playground mat for babies that is usually designed attractively.
The material used is also soft, so it provides more protection for the baby.
There are many types of Playmat that you can offer to consumers, namely:
•Coby Haus Playmat: made of padded foam with two different alternating designs. More durable and easy to clean
- Foldaway: A foldable playmat, so it can be used as a bumper mat, a security fence ball pool or a portable bed.
- Lumba Playmat: combines playmates and fences in one product for safer. It can be used for cribs as well.
- Mamacoco: it is possible to use waterproof synthetic leather so it is more durable if the baby accidentally wets the bed or spills water.
- Parklon playmat: specially used in the prone phase of babies, crawling and learning to walk.
14. Cat Food
Apparently, animal food, especially cats, is also a trending product, you know.
This is because many people decide to adopt a pet, especially a cat, to get rid of loneliness.
Moreover, since the pandemic took place where many people have only continued to be at home.
In addition, the owners of these cats are usually also loyal in buying food because they already consider pets like their own family.
For this reason, they want to always provide the best food regularly for the sake of health.
According to the Pet Food Industry, the best-selling cat food is dry food, followed by snacks.
Usually, the cat owner will buy food regularly.
Therefore, to make your business more attractive, you can offer customer or member service and free delivery services.
Offer different types of cat food from a variety of brands.
It can also be used to offer repack packaging in various sizes of kg.
15. Dog Food
Just like cats, food for dogs is also popular because of the increasing number of people who adopt this one animal.
If you intend to sell this product, just make a pet shop that does offer a lot of food or trinkets for pets.
16. Cat Necklace
All cat owners, usually give a beloved name to their pet.
Well, accessories such as necklaces are usually used to give identity to pets.
You can offer necklaces that can be engraved with the owner's name to the owner's phone number, because it seems more exclusive and safe if your pet plays away from home.
17. Wireless Charger
Nowadays, many mobile phones have released the wireless charging feature.
Therefore, there are also many brands that issue wireless chargers that can support consumers.
No wonder this product is popular and a trend, even in 2022.
But even though it is booming, it turns out that wireless chargers also have various benefits, you know, compared to cable chargers.
- Minimize the risk of an electrical short circuit.
- It's more practical to just put your phone on it.
- Make the phone more durable because the USB charger post will be rarely used.
18. Bluetooth Earphones
The development of technology that exists today, presents a variety of conveniences, one of which is the existence of Bluetooth earphones.
This technology supports you in your daily activities, one of which is like bluetooth earphones.
Bluetooth earphones are arguably one of the popular product trends this year, because in this increasingly busy era, users can multitask easily.
Especially if you are exercising, bluetooth earphones that use this bluetooth connection, will make you no longer bother to adjust the earphone cable when jogging.
19. HP Case
The more mobile phone users, the more people who need accessories. One of them, is the mobile phone case.
This product is known to be quite affordable, and also easy to make, so it's no wonder it has become popular and trendy.
To be different from others, you can produce your own cellphone casing with various variations. Starting from softcase, to hardcase.
The design itself, you can get inspired through Pinterest or Instagram.
Also offer custom cellphone case manufacturing services to make it more attractive to consumers.
20. Air Fryer
You must have known, if this one product is indeed popular and a trend in the community.
air fryers have shown an increase in searches on Google over the past few years.
This is because, because of the practicality offered by this product.
Not only that, but the health factor is also the reason why many people use air fryers for cooking, namely because air fryers reduce the use of oil in making food.
21. Granite Pan
You can use this popuer product trend as a business field if you want to take the kitchen utensil category.
Nowadays, there are so many easy cooking tutorials spreading on social media, especially TikTok.
Well, the existence of this phenomenon, makes more people who want to cook in the kitchen.
One of the most popular cooking utensils is a granite pan.
Why is that?
Granite pans are proven to be safer than regular Teflon, this is because it is more non-stick and proven that granite does not contain harmful chemicals.
In addition, granite pans are also claimed to make dishes cook evenly quickly.
22. Coffee Beans
The popular product trend that is selling well in 2022 is coffee beans.
The popularity of this product tends to be consistent.
Therefore, because of the significant increase, there are also many suppliers who offer business fields.
Usually they offer a dropshipper system to their partners.
Through dropshipping, you can take advantage of it just by promoting goods to buyers.
Later, regarding manufacturing, packing to delivery will be carried out by the supplier.
Well, that's the popular product trend that will generate sales coffers in 2022.
Finding the right product to sell is only one part that you can choose from, but the real secret is to find out how to market it.
You can try various existing marketing strategies such as advertising on social media, providing product samples, providing discounts, or various other strategies.
Some of the strategies used may require you to spend business capital at the beginning, but believe me it will be worth the results if done correctly.
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