The difference between Facebook Ads and Instagram Ads, Which one is better?

Even though they are already under the same company, Facebook and Instagram have different characteristics, including the advertising features offered. Check out this article to find out the difference between Facebook ads and Instagram ads, come on!

Nowadays, social media is not only used as a medium of communication, but also to advertise a business. However, between one social media and another, it must have different characteristics in providing its advertising experience, including Facebook and Instagram. However, if you were told to choose between Facebook ads and Instagram ads which one would you choose?

To answer this, see the following reviews:

Difference between Facebook ads and Instagram ads

1. Data

The first difference between Facebook ads and Instagram ads is in terms of data. Facebook is a social media that is quite popular in all circles. Globally, there were 2.91 billion monthly active users of Facebook as of September 30, 2021. In addition, there are around 80 million business pages that you can find on Facebook that have successfully influenced the shopping behavior of 44% of Facebook users. In fact, according to Website Rating data, Instagram's monthly active users in 2022 have reached 2 billion people with more than 50% of its users having switched to business accounts. Furthermore, based on data from Oberlo, as many as 50% of Instagram users worldwide have followed at least 1 business account.

2. Reach

The difference between Facebook ads and Instagram ads is the second in terms of reach. Facebook as a social media that was present earlier than Instagram was able to provide a high reach. Not only that, Facebook also offers the convenience of increasing brand awareness of your business. Through the Facebook Manager feature, you can set who the target audience is the target of your business.

While Instagram has the advantage of getting more organic reach than Facebook. Especially if you focus on Instagram to do business. This is because Instagram provides features, such as hashtags and suggestions for you to expand the reach of uploaded posts. That's why Instagram is the main target of brands big and small.

3. Engagement

Engagement can be interpreted as interactions carried out by social media users. Facebook engagement tends to undergo some changes from before with various attractive benefits for Facebook ads users. Through these changes, you as a business owner can set different targets. In addition, there are also facilities offered by Facebook that will really help you to get the target according to what you want.

Meanwhile, some big brands believe that Instagram is a suitable platform to get high engagement. This is because its users continue to increase from year to year and the engagement rate is also getting higher. Meanwhile, from the user side, such as Oberlo's data above, as many as 80% of Instagram users follow at least one brand account. Which, users who have followed a brand account will usually interact, such as leaving likes, comments, sending DMs, visiting websites, and others.

4. Demographics

Finally, in terms of demographics. From website rating data, it is known that Facebook is more widely used by male users with a percentage reaching 56.5%, while the rest, namely 43.5% of Facebook users are women. Meanwhile, the age group of Facebook users is at the age of 25 – 34 years.

Not much different from Facebook, male users are also the most using Instagram, reaching 51.6 percent of users. Another 48.4 percent were female users. While the most active age range on Instagram is 18 – 34 years.

5. Number of Downloads

The difference between Facebook ads and Instagram ads is the last one can be seen from the number of downloads. Based on the results of a survey of applications with the highest number of downloads in the world in 2021 conducted by Apptopia, it can be informed that Facebook ranks third with a total of 416 million downloads.

While Instagram, ranks second with a total download of 545 million users. The results of such calculations are obtained from combined download data on both iOS (App Store) and Android devices.

So, Which One is More Effective for Advertising Your Business?

Each social media has different characteristics and audiences, including Facebook and Instagram. Facebook has power in the conversions section, while Instagram has power on the engagement side. For this reason, to make it more profitable, you can advertise your products on both platforms. However, also adjust it to your needs and budget too, yes!

Well, that's information about Facebook ads and Instagram ads that are similar but not the same.

May it be useful!