Tiktok for Business: Features, How to Create an Account and Its Strategies for Business

TikTok for Business is an account on TikTok that can specifically be used to optimize a business in promoting its products or services.

For information, the TikTok Application began to first appear in China in 2016. Furthermore, TikTok has also become a global phenomenon.

Even this feat, was able to beat their predecessors such as Instagram, Twitter and Facebook,

The pandemic period, which started from 2020, became the golden age of applications made by the Chinese technology company ByteDance Inc.

In Indonesia, there was a surge in users by as much as 20% during the pandemic.

If you count the number of the whole world, of course there will be more,

Meanwhile, TikTok for Business, has little difference from the usual accounts that TikTok users can freely create.

In the TikTok Business account, there are several additional features that can help business people increase brand awareness and conversions.

Features On TikTok for Business

Each mobile application, especially social media, certainly has its own features.

The existing features are usually used to maximize the use of the application.

The existence of features also makes users more interested in using the services offered by an application.

Well, this TikTok for Business also has features that are specific to businesses.

Not much different from personal TikTok, it's just that there are additional features as below:

Unique Engagement Solution

As the name suggests, through this feature, business people can make interactions or communicate with consumers in a unique way.

Not only can you reply to comments, send messages via DM, but business people can reply to questions or comments in the form of videos.

This feature is a unique solution so that the business being run becomes much closer to consumers.

Real-time Performance Tracking

This feature in TikTok for Business will allow business people to see how each content posted is performing in real time.

Therefore, business people or marketing divisions of a company can make decisions quickly to improve the performance of their content.

Can Find Out Trending Content

If it's in a personal account, you can find out what content is trending by thinking about content that is trending or done a lot on FYP.

But, on TikTok for Business, business people can find out what is trending among TikTok users.

For example, such as, products that can be sold, marketing strategies to how the content is.

Therefore, business people or marketing divisions of the company can atm (Amati-Tiru-Mod) the content so that the product/service becomes viral.

TikTok Ads

As a TikTok for Business account, of course you can also advertise on the content of your products or services so that you can reach more consumers.

Other Features

The following are additional features that are not only available on Business accounts, but also personal TikTok accounts.

Arbitrary?

• Video editing
• Countdown
• Stickers
• Hashtags
• Video filters and effects
• Voice filters
• Music Enhancer
• Live
• Delete Comments and Block Users

How To Create A Business TikTok Account

After knowing the use of each feature on TikTok for Business, you will naturally want to create a business account.

As for how to make it easy, here's the discussion:

1. Install the TikTok App

You can download the TikTok application through the Google Play Store for Android and the App Store for Apple iOS users.

2. Create a Personal Account 

Register to create a tiktok personal account, can be via Email, Mobile Number, Google Account, Facebook, Instagram, Twitter, LINE and KakaoTalk

3. Click menu on profile

Open your TikTok profile, and click on the 3-line sign on the top right.

4. Select Manage Account

On the settings menu, click "Manage Account".

5. Select "Switch to Business Account".

On the Account Control section page, click as shown below.

6. Click "Next"

7. Select a business category, then click "Next"

8. Your account has become a Tiktok Business Account, create interesting content about the products or services you offer.

Strategies to Optimize TikTok Accounts for Business

Please note that TikTok is different from other social media.

Arguably, TikTok is a video-based social media, or the content displayed is in the form of a video.

But, posting a regular video certainly can't have a significant effect on making your business content go viral.

So that every video posted can attract consumers, here are strategies that you can apply.

Get to Know the Platform Features Well

In order to maximize the use of TikTok for Business, initially you must really understand the features available.

As previously explained, TikTok is a social media platform based on video content, so you must already know how to edit videos that have been provided from TikTok itself.

If you feel that video editing on TikTok is still lacking, you can take advantage of other video editors.

Also learn the algorithm from TikTok, so that you can distribute your content optimally.

Have a Specific Content Topic

Instead of having to discuss various topics in each content of your business TikTok account, it would be better to have a specific topic.

When you can find gaps between competitors' content, then you can become a more unique and characterful brand.

If it has become such a brand, it will certainly be easier to remember and make consumers more interested in the content that your business has.

Create Authentic Content

TikTok is so loved by the current generation, because of its honest and not contrived content.

Everyone is free to express themselves through a video content.

Therefore, through the TikTok for Business account that you have, try to create content that does not need to be fancy, and serious but create content that can relate to consumers.

Show your perspective or other side of your brand.

For example, you can create content that discusses problems from consumers who use your products/services, and is packaged with the form of entertainment or comedy.

There is no need to create the perfect video, because the content that is as it is is usually preferred by consumers.

Create Challenge Content

Well, this content is very much liked by TikTok users, you know.

Therefore, making an interesting challenge or challenge, can be the right way to get the attention of consumers.

An example of a challenge that you can create, for example, a ngedance challenge using the products you sell, then the winner gets cash or shopping vouchers at your store.

Of course, don't forget to create a specific hashtag for your challenge content.

However, if your brand has not been able to create a challenge, you can previously take part in a trending challenge.

Don't forget to associate it with the brand image of your business.

Upload Content Consistently

Many ask, "how much content must be created in order to enter for your page (FYP) and go viral?"

Actually, in terms of TikTok itself, it does not provide definite information, but your content has great potential to enter FYP by uploading content regularly and consistently.

That way, you can increase engagement through the content created.

So, try to create a schedule for when to upload content.

Indeed, this is difficult to do, and maybe your content will not go viral immediately.

But, if it is consistent, there must be times when the content you make can enter FYP and go viral.

Collaborating with Influencers

Try to invite the collaboration of famous TikTok influencers.

But, make sure to choose influencers that suit your target consumers and brand image.

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