Photography Marketing Tips You Must Know

Running a photography business in the world of digital marketing can be said to be not too difficult and also not too easy because in addition to shooting skills you also need knowledge and also efforts to develop the business to keep going. Therefore, we will discuss some tips in marketing photography that you need to know.

Create an online profile and portfolio

Creating a profile or portfolio on the internet is one of the most powerful ways of marketing to grow your online business. For those of you who want to create a portfolio and don't have your own domain or hosting, there are 3 services that you can take advantage of.

1. Flicker. The first service you can use is flicker because flicker is a free web portfolio and is also very popular on the internet which has been around since 2004. This service is a great place to share images and get in touch with hundreds of millions of existing members and photography groups.
2. Behance. which is a free web portfolio that is not only used by photographers but also used by creative professionals. Behance can display a wide variety of works from designers, illustrators and also photographers owned and operated by adobe. 
3. Coroflot. It is a web portfolio that has been established since 1997 and holds more than 2 million images. Uninstall has professional work from all over the world and has a job board for companies looking for creative talent.

Building a portfolio online across a variety of web services can make it easier for you to show your clients the best photos without limiting your reach. It can also make it easier for clients to find your work.

Started to be active on various social media

Nowadays, social media has become a must-have for everyone and has a very big influence in every information, work and even a person's life. Building social media will make it easier for you to connect with your clients, editors, colleagues, audience, or fans. 

One of the social media suitable for photographers is Instagram, where Instagram is a platform for various photos and short videos that have millions of users around the world. So you can take advantage of the popularity of Instagram to show off your work.

Create content or blogs

The goal is to share content that contains behind-the-scenes information in every photography process you do.  Providing informative content around photography will add to the impression that you can help many people with information and give you a positive impression.

Building cooperation

Not only relying on your potential abilities and hoping that clients will come in person you also need to build cooperation with a wide variety of industries where it will increase your opportunities to be better known and known to many people. One example if you're photography a music event, it's a good idea to join or collaborate with the EO of a music event. That way the EO will contact you when they get a client without you having to bother looking for and providing offers to clients.

Enter the contest

Even if you have above-average talents or skills, it certainly doesn't hurt that you enter a contest or competition where you can take advantage of this situation to meet and share your creative mind with other photographer contestants. 

Other advantages obtained, of course, are besides prizes, if you become a champion, usually your work will be installed in magazines or exhibitions. That way many people will see the work and profile and are interested in using your services in photography.

Share your expertise

Apart from social media, you can share your experiences and expertise in the world of photographers in a workshop, seminar, exhibition or the like. Besides being able to interact directly face-to-face with potential clients or fans, you can make this a place to expand your network and relationships in business. 

Usually the event in the form of a seminar, workshop or exhibition will be displayed on other social media such as Youtube, website, or other social media where this is a business marketing that you can do without spending money.

Keep as many email addresses as possible

Currently, you can use email as a medium to stay connected with clients or prospective clients professionally. You can promote your business to people you've worked with with something interesting to get them interested in your profile.

Think about and develop a business plan

To be able to do photography business well in the world of digital marketing, of course you must have a plan or a mature plan. You have to think about all aspects ranging from products, target markets, prices, advantages of your product or service, branding, goals and so on. That way you can manage and develop the business properly and correctly so that you get more profit.

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