Business is Increasingly In Demand, Here are 5 Ways to Keep Consumers Remembering Your Business
If the answer is no, then never expect them to again make a purchase with you.
According to Chron, the "WOW" factor is a commonly used slang term in businesses that most often describes that what a company is doing has managed to exceed customer expectations in providing a great product or service experience.
Especially if the business that is built is still on a small scale, this WOW factor will be useful for bringing in new and loyal customers for you.
More than that, the WOW factor is crucial for small businesses that need to be included in your marketing strategy. Why?
Because if you can really give your customers a "WOW" impression, they will be loyal customers for life.
They can also be a supporter of your business brand, and refer new customers through the recommendations they provide.
What's more, nowadays, the number of old and new businesses is mushrooming.
You have many competitors who are both struggling to grab the attention of consumers to constantly buy products from their business.
So, what does it take to get your customers to say "WOW!"? The first step is to think about the creative ideas that should be done.
Clearly know your customers, what they like, what they want, and other factors, and then start developing existing ideas. If you're still confused, here are some ideas you can try:
Consumers Keep Remembering The Products Or Services of Your Business
1. Say Thank You
Let customers know you've worked a little extra by providing a little handwriting.
Remember the last time you received a letter or postcard from your best friend, and how happy you felt when you received it.
I feel the same way when I order items at an online store that sells handmade items, antiques or craft items.
The product I bought was sent with a handwriting and a greeting "Thank you, Stephanie, I wish you enjoyed your purchase!"
My first reaction was "WOW!" My second reaction was to grab my mobile phone and record it into an insta story.
In this case, maybe not everyone will do the same thing as I did, but most people definitely do that with respect to the current generation who have a close relationship with technology.
For business owners, this means adding a little extra time to each order, but believe me the effect will be well worth it.
2. Make Sure the Product is Packaged Properly
In 2016, shoppers made 51 percent of their purchases online. With this online purchase method, the product needs to be delivered to consumers with neat packaging.
Create a feeling of joy when consumers open packages to create unforgettable moments.
For example, when I ordered a piece of jewelry from a local company, I received it with a small bag placed in a sleek-looking box. It also comes with a small brochure about the company and some stickers.
Everything is carefully wrapped up, making the experience of buying a non-branded product as enjoyable as a branded product. Think of creative ways that make your product more valuable.
3. Trust In Your Customers
Sometimes just trusting your customers can be a great way to get them to say WOW.
One of the WOW that can be done is to provide maximum customer service. For example: I once bought a lamp from a company that sells home goods.
After opening it, I saw that one of the holders was a little broken. I contacted the company and asked him to change back.
If it is in accordance with the procedure, I need to repackage the goods I received and send them to the store, which surprises them just send a new lamp and tell me to keep the broken ones.
Well, that's what's called customer service! Companies don't even ask for evidence, they just make it as easy as possible for their customers.
Who wouldn't feel "WOW"? And more importantly, who won't come back again?
4. A Gift Represents a Thousand Words
People love freebies, but what's even more impactful is receiving unexpected and useful gifts.
One of my friends had a wisdom tooth that was removed last year. Surely it wasn't a pleasant experience.
However, what really impressed was the card he received in the mail the next day.
Inside the envelope is a gift vocher for IDR 50 thousand to buy a frozen yogurt accompanied by a note from the dentist saying that frozen yogurt will help soothe the gums that have just been pulled out.
You can imagine the reaction from consumers(WOW!), because this is the perfect gift for this case.
5. Strengthen Branding with Promotions on Popular Social Media Platforms
It is common knowledge that modern society now relies on its information needs on various social media platforms.
Including shopping and choosing products that are felt to be right based on their needs and desires.
Well, therefore, you must start strengthening your business branding by venturing into business promotions and products that you sell through popular social media platforms.
For example, currently, the social media that is being used is TikTok, a platform that supports its users to share content in the form of short videos accompanied by various interesting features.
You can start creating promotional content for your business and business products on TikTok with unique packaging.
For example, making a video introducing that there is a business that sells original luxury products at low prices.
Then, you can enter a link to your landing page, e-commerce, or social media, so that TikTok users can immediately visit your online store after seeing the promotional video.
You can also invite influencers to cooperate with paid promotion (endorse).
Those are 5 creative ideas that can be an inspiration for you so that consumers can continue to remember the products or services of your business.
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