3 Benefits of Influencer Marketing for Your Business

Influencer marketing is one of the marketing strategies that utilizes the role of influencers, or internet public figures, in it. Using this influencer marketing strategy means that you will collaborate with influencers who will promote your products through the content they create and share on social media. 

Influencer marketing is one of the mainstay strategies in today's era. That's due to the high number of social media usage among the public today, the ease of access, as well as the characteristics of internet users who like to also trust the reviews of influencers. 

Here are 3 reasons why influencer marketing is important for your business.

1. Increase consumer confidence quickly

Research by the SlickText institute in 2021 showed that more than 38 percent of consumers rely on reviews from influencers before buying products online, while another 30 percent admitted that they are used to listening to product reviews from influencers several times a day.

This figure also continues to grow along with the rapid development of technology in the next few years. As a result, millions of brands began to rely on influencer marketing as their strategy to attract consumers' attention and interest in their products and services.

2. Tends to quickly return on investment

Each influencer charges a different rate for each promotional and endorsement service they offer. The figure ranges from hundreds of thousands to tens of millions of rupiah.

It looks expensive when viewed in terms of short-term expenses. However, investing in influencer marketing tends to make you quickly return on your capital. That's because the influence of advertising the right influencer can make many consumers immediately interested and buy the products you offer.

3. Increase business social media followers

Another impact of using influencer marketing for business is that it can increase consumer brand awareness. In addition to knowing the brand and the products sold, consumers will also follow your social media to find out more information. 

Come on, immediately use an influencer marketing strategy to increase your business existence!

Berbagi :