12 TikTok Content Ideas for SME Promotion, So That It Can Go Viral
Indeed, as a social media TikTok itself is phenomenal, and as an SME owner, of course you must be able to adapt so that your business grows.
The thing is, TikTok is different from other social media, because on this social media, interesting content is number 1.
Moreover, the content must also be video-based.
Well, so as not to be confused. Here are some interesting ideas that you can use for business TikTok content.
Let's see what are the tiktok content ideas for business,
1. Day in The Life
"As an SME business owner, what does it do?"
Well, you can use the curiosity of people to be used as content ideas on TikTok.
Especially in this day and age, many people are "Want to know" and want to know other people's routines, especially if it is a businessman.
Bring your followers to experience what it's like to be who you are in a day through shared videos.
Show me the things you do every day. Show your regular activities such as producing new products, tidying up contract documents and others.
This can make consumers better understand what you are doing and certainly make them closer and get to know you as a business owner.
2. Success Stories
The next TikTok content idea, you can share inspirational stories about how you run a business until it can be what it is now.
This is very useful for strengthening your product branding.
In addition, with content like this, you can also provide motivation to people who also want to become a businessman.
You can tell a story by showing how your SME business was doing when you first ran it now.
To make it more interesting, you can also tell me things that help the business grow.
3. About Business and Employees
No less important, you can use this TikTok content as an idea to introduce what exactly the business you run is.
To make people more interested, try to create content that tells how your business was started.
Make sure, the content is based on storytelling, with attractive visuals so that the audience is also not bored.
In addition, you can also tell the reason why you choose a certain product or service to be used as a business field.
In addition, you can also invite people involved in your business, such as partners or employees.
Introduce them, so that consumers know that there is still human labor in your business.
That way, you can get closer to consumers.
4. Product Launching
Well, here is the most important TikTok content idea and it is directly related to business profits, namely Product Launching.
Yup, you can make teasers or interesting sneakers about the products or services you will offer to consumers.
The trick is to attract the attention of consumers, try to start the content by explaining a problem first, after that, just introduce how your business product or service can be their solution.
Use, video marketing that is not just a promotion but shows how your business can help them solve their problems.
That way, consumers will feel that they need the product or service you offer.
5. Product Catalog
This TikTok content idea, it is very interesting to create if you have products with a variety of variants or types.
Show off all kinds of items that your business has in a marketing video and then promote them on your TikTok Business Account.
For example, if you have a clothing product, you can make a transition video where there is a change of clothes in every certain movement.
Don't forget, to use music whose beats fit well with when the clothes change.
Also make sure you choose music that is viral or trending, in order to help get more exposure.
This TikTok content is really popular to use, you know, starting from the beginning of the establishment of TikTok until now.
Therefore, why don't we take advantage of this transition phenomenon, and make promotional content for businesses.
6. Packaging Process
If your SME is an online business. then this TikTok content idea is also very interesting to make, you know.
As a businessman, you can show how your process of packaging a product until it is later delivered.
Don't forget to show you too, the rows of packages that are ready to be delivered.
With content like this, consumers also know how you as a businessman do product packaging and delivery.
Consumers also become more satisfied, because they know how you as a businessman treat the products they order.
This, of course, can increase consumer confidence in the business you have.
7. Workspace Tour
Of course, you often see many vlogs from well-known YouTube that create Room Tour or Home Tour content.
Well, since this content idea is made for your tiktok business, let's modify it into a workspace tour.
You can invite consumers to find out where your business operates.
Show interesting spots in your place of business.
As a bonus, you can also show you how you manage office supplies, product storage, to employee rest areas.
With this content, it is guaranteed that you and consumers will be closer than before.
8. Tutorials
Well, the next content idea is also no less important so that people can get to know more about your business products or services.
Create a video content to show how to use the product or service you offer.
In addition, you can also display certain life hacks, but of course still include the use of products or services offered by your business.
In this way, consumers will be more helped to know the right way to use the products or services you offer.
Product education-based content like this, must be created frequently, so that consumers are more familiar with your product.
Create content with various interesting angles but still on one purpose, which is to inform how to use your business's products or services.
9. Behind the Scene Process
This content will make your consumers get to know more about your business.
How not, with the content of behins the scene or behind the scenes you can show how your business runs every day.
Consumers also know better how the product or service you offer in the market from start to finish.
There are many kinds that you can show, for example, the process behind the formation of new products, product manufacturing, to how things are behind the scenes from product photos.
You can highlight many things here, to also show your uniqueness or differences from other products in running a business.
But, you need to be careful not to even divulge the "kitchen secrets" that should only be internal to the company who know about it.
10. Business Advice
This TikTok content idea is perfect if you already have high flying hours in business.
Since the pandemic took place, it is not a secret that there are so many people who later turned into SME owners.
Well, don't be stingy to share tips, or advice for those who really want to start a business.
By doing this, you as a businessman can also improve personal branding, and make people trust the business you run because they know you are already professional as a businessman.
You can provide input on how to deal with various problems in the business, and what solutions can be done.
Then, also inform the mistakes you have made and how to overcome them.
Remind the audience to avoid such mistakes.
Believe me, when you share your knowledge, you will not lack it, but as a person, it will be much more developed.
11. Shoutout Other Businesses
Indeed, in the business world, you are familiar with the name of competing.
But, there is nothing wrong with once also featureing or shouting out for other businesses.
There are various benefits that you can get from creating this content, namely as a business you will be respected or get respect from the audience because you do not hesitate to help other SMEs.
In addition, you can also expand cooperation with the business you feature, even if they do the same as you will help you expand the scope of the market as well.
12. Acknowledgments
Finally, you can create TikTok content to thank the consumers who are every one of you.
That way, consumers will feel more valued and of course can increase their loyalty to your business as well.
If necessary, in addition to a thank you note, also insert certain promotional codes as rewards for consumers.
You can use this content, during business anniversaries or at other special moments.
Well, that's a TikTok content idea that can be applied to SMEs in Indonesia.
Hopefully, with the content above, it can help your business go viral on social media, especially TikTok.
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